| Course code | CPM111 |
| Name of the course | Transmedia Storytelling and Participatory Audiences |
| Languages of instruction | english |
| Teaching staff | |
| Responsible staff member | Jüri Nael |
| Graded or pass/fail examinations |
| Semester |
| ECTS |
| Total ECTS | 3 ECTS |
Course aims
This course introduces students to the key concepts and practices of transmedia culture, focusing on audience participation, engagement, and community formation. Students will explore how narratives and content are distributed across multiple platforms and how this distribution fosters unique forms of audience involvement and participation.
Learning outcomes
- Understand the key theories and practices of transmedia storytelling and culture.
- Analyse the role of audience engagement in different transmedia contexts.
- Critically evaluate the impact of digital tools on cultural participation and audience behaviour.
- Develop a project demonstrating the application of transmedia principles to engage audiences across multiple platforms.
