| Course code | KKM003 |
| Name of the course | Economy and Market |
| Languages of instruction | english |
| Teaching staff | Auli Annukka Irene Jyrämä |
| Responsible staff member | Auli Annukka Irene Jyrämä |
| Graded or pass/fail examinations | E | E | E |
| Semester | 1 | 2 | 3 |
| ECTS | 4.00 | 4.00 | 4.00 |
| Total ECTS | 12 ECTS |
Course aims
The economy and market course builds an understanding of the context of art organizations/actors seeing the art field as markets highlighting economic perspectives. Questions on marketing, finance and accounting, fundraising, and customers/audience are reflected upon.
Learning outcomes
1. Demonstrate basic knowledge of economic and marketing issues;
2. Discuss thoroughly the intersection of creative industries with the rest of the economy;
3. Understanding the specifics of culture in finance and marketing-related issues;
4. Apply in practice the theoretical base of economy and marketing, taking into account the specific requirements of the creative sector;
5. Perceive, analyze, and find solutions for various finance and marketing-related problems that emerge in cultural management practice;
6. Write marketing plans for cultural institutions, and apply practical skills and experience for their realization;
7. Display an understanding of the economic and financial indicators, and the principles of budget planning and analyze them.
8. Display understanding of the economic context of arts and culture, and its impact and role in arts
