| Code of curriculum | 112278 |
| Curriculum name in Estonian | Kultuurikorraldus |
| Curriculum name in English | Cultural Management |
| Curriculum level | master's studies |
| Curriculum volume in credits | 120 ECTS |
| Nominal duration of studies in years | 2 years |
| Form(s) of study | session studies |
| Curriculum Group | arts |
| Language(s) of instruction | english |
| Date of entry in the MER register | 27.12.2011 |
| Date of approval (amendment) by the EAMT Senate | 16.11.2011, 19.03.2014, 20.04.2016, 15.04.2020 |
The right to conduct education
The study programme is included in the study programme group of Business and Administration and the studies may be conducted according to Government of the Republic Regulation No. 62 of 11.07.2019 "Standard of Higher Education", appendix 3. The consortium agreement of the joint study programme in Cultural Management has been signed by Estonian Academy of Music and Theatre and Estonian Business School in 01.12.2011.
Terms and conditions of admission
- access requirement(s)
Bakalaureusekraad (Bachelor´s degree), rakenduskõrgharidusõppe diplom (Diploma of Professional Higher Education) or a corresponding qualification.
Bakalaureusekraad (Bachelor´s degree), rakenduskõrgharidusõppe diplom (Diploma of Professional Higher Education) or a corresponding qualification.
- entrance exams
Entrance examinations: essay, CV and interview
Entrance examinations: essay, CV and interview
Curriculum objectives
The objective of the Cultural Management Master`s Programme is to educate
professional and visionary managers capable and skillful in creative leadership of arts organizations; entrepreneurs constructing and contributing to Estonian cultural industries in an international context; administrators as well as decision-makers in the field of cultural policy, capable of working with creative industries strategies in particular, considerate and comprehensive of processes and practices of different cultural fields.
professional and visionary managers capable and skillful in creative leadership of arts organizations; entrepreneurs constructing and contributing to Estonian cultural industries in an international context; administrators as well as decision-makers in the field of cultural policy, capable of working with creative industries strategies in particular, considerate and comprehensive of processes and practices of different cultural fields.
Learning outcomes of the curriculum
Upon completing the curriculum, the student will be able to:
1. Demonstrate broad and systematic knowledge of cultural management, its main concepts, issues and research methods
2. Display understanding of the current trends and issues of cultural management, cultural politics and creative economy
3. Perceive interdisciplinary relations
4. Recognize and verbalize, in a creative way, the problems and issues of cultural management, as well as solve them with appropriate methods by applying a broader background of social sciences and humanities
5. Discuss creative leadership and arts organizations, apply new theoretical knowledge in practical work and exhibit self analysis in a wider context
6. Take on the responsibilities of a local/national cultural leader, manager or official, cultural entrepreneur or research worker, applying appropriate leadership and teamwork skills
7. Transmit knowledge, professionalism and competence as teacher or instructor, display good command of performance skills; argue both verbally and in written form the various issues and underlying theories of cultural management
8. Effectively participate in team work, both at work and in everyday life, display social responsibility and exhibit tolerance for different attitudes and values
9. Take proper decisions in ethically complicated situations, demonstrate awareness of the moral and ethical aspects, as well as the possibilities, limitations and wider consequences of one's professional activity, discuss and argue topics and issues related to cultural life, creative industries and cultural management
10. Evaluate critically the knowledge and skills obtained, continue further with professional studies or participate in research, both in Estonia and abroad
1. Demonstrate broad and systematic knowledge of cultural management, its main concepts, issues and research methods
2. Display understanding of the current trends and issues of cultural management, cultural politics and creative economy
3. Perceive interdisciplinary relations
4. Recognize and verbalize, in a creative way, the problems and issues of cultural management, as well as solve them with appropriate methods by applying a broader background of social sciences and humanities
5. Discuss creative leadership and arts organizations, apply new theoretical knowledge in practical work and exhibit self analysis in a wider context
6. Take on the responsibilities of a local/national cultural leader, manager or official, cultural entrepreneur or research worker, applying appropriate leadership and teamwork skills
7. Transmit knowledge, professionalism and competence as teacher or instructor, display good command of performance skills; argue both verbally and in written form the various issues and underlying theories of cultural management
8. Effectively participate in team work, both at work and in everyday life, display social responsibility and exhibit tolerance for different attitudes and values
9. Take proper decisions in ethically complicated situations, demonstrate awareness of the moral and ethical aspects, as well as the possibilities, limitations and wider consequences of one's professional activity, discuss and argue topics and issues related to cultural life, creative industries and cultural management
10. Evaluate critically the knowledge and skills obtained, continue further with professional studies or participate in research, both in Estonia and abroad
Short description of the curriculum
Major field of study 90 ECTS: 86 obligatory ECTS and 4 selective ECTS
1.Environment and context of culture 12 ECTS (obligatory)
2.Leadership and communication 12 ECTS (obligatory)
3.Economy and market 12 ECTS (obligatory)
4.Entrepreneurial and innovative development in cultural management 12 ECTS (obligatory)
5.Creation and Creativity 12 ECTS (obligatory)
6.Cultural Management in the context of today's society 12 ECTS (obligatory)
7.Academic writing and critical reflection 12 ECTS (obligatory)
8.Challenge Solving Report 2 ECTS (obligatory)
-Open Seminars 4 ECTS (elective)
-Master's thesis 30 ECTS
1.Environment and context of culture 12 ECTS (obligatory)
2.Leadership and communication 12 ECTS (obligatory)
3.Economy and market 12 ECTS (obligatory)
4.Entrepreneurial and innovative development in cultural management 12 ECTS (obligatory)
5.Creation and Creativity 12 ECTS (obligatory)
6.Cultural Management in the context of today's society 12 ECTS (obligatory)
7.Academic writing and critical reflection 12 ECTS (obligatory)
8.Challenge Solving Report 2 ECTS (obligatory)
-Open Seminars 4 ECTS (elective)
-Master's thesis 30 ECTS
Curriculum options
Modules do not consist of separate courses but they form a course itself.
Modules 1-7 provide 12 EAP each and are obligatory.
Module 8 provides 2 EAP and is obligatory.
Open seminars is the module for selective courses to be selected from the selection offered by the Program or substituted with selectives and it provides 4 EAP. In addition, students can choose free electives agreed in advance with the programme.
Modules 1-7 provide 12 EAP each and are obligatory.
Module 8 provides 2 EAP and is obligatory.
Open seminars is the module for selective courses to be selected from the selection offered by the Program or substituted with selectives and it provides 4 EAP. In addition, students can choose free electives agreed in advance with the programme.
Graduation requirements (thesis, exams)
Completion of the study programme 90 ECTS credits; defense of the Master's thesis 30 ECTS credits.
- diploma
Master´s diploma, Diploma Supplement
Master´s diploma, Diploma Supplement
- obtained degree
Sotsiaalteaduse magister /Master of Arts in Social Sciences/
Sotsiaalteaduse magister /Master of Arts in Social Sciences/
Unit(s) responsible for the curriculum
Muusikateaduse, -pedagoogika ja kultuurikorralduse osakond
Access to future study
Doctoral studies
Level of qualification
Second cycle higher education, Estonian Qualifications Framework Level 7, European Qualifications Framework Level 7
Professional status
The right to be employed in a position requiring Master´s Degree or corresponding qualification
Curriculum specialisations
Cultural mangement, 120 credits
Curriculum structure and subjects
MA MAIN STUDY
[MAK11] Entrepreneurial and innovative development in Cultural Management (for major in Cultural Management)
Objective of the module: The general aim of the module is to educate the students to understand the models, theories and practices that form a basis of entrepreneurial thinking and acting. The aim is not to educate only entrepreneurs, but instead to make sure, that the cultural managers studying in this program can explore and apply this way of thinking in their careers whatever their legal (employment) status will be. Upon completing the module, the student will be able to:
On completion of the module, the student is able to:
1. Discuss the basic theories behind the fields of creative economy, industry, entrepreneurial mindset, practice and learning
2. Be aware of a number of models and tools applied in relation to these fields
3. Use these theories and models in a scientific as well as practical approach towards empirical studies and real life challenges, for example in conceptualizing the societal, creative and arts entrepreneurship;
4. Approach the concept of entrepreneurial mindset critically and holistically as in not separately from work/life
5. Apply entrepreneurial mindset to innovate individual practice as cultural manager as well as creating opportunities for others in an organization or structure
6. Create one's own career path and fulfill the lifestyle one essentially wants to lead with the aid of relevant mindset, knowledge and skills.
7. Be confident in making individual choices related to employment and/or entrepreneurship in a given situation
On completion of the module, the student is able to:
1. Discuss the basic theories behind the fields of creative economy, industry, entrepreneurial mindset, practice and learning
2. Be aware of a number of models and tools applied in relation to these fields
3. Use these theories and models in a scientific as well as practical approach towards empirical studies and real life challenges, for example in conceptualizing the societal, creative and arts entrepreneurship;
4. Approach the concept of entrepreneurial mindset critically and holistically as in not separately from work/life
5. Apply entrepreneurial mindset to innovate individual practice as cultural manager as well as creating opportunities for others in an organization or structure
6. Create one's own career path and fulfill the lifestyle one essentially wants to lead with the aid of relevant mindset, knowledge and skills.
7. Be confident in making individual choices related to employment and/or entrepreneurship in a given situation
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| KKM002-1/2024 | Entrepreneurial and Innovative Development in Cultural Management | 4 ECTS | E |
| KKM002-2/2024 | Entrepreneurial and Innovative Development in Cultural Management | 4 ECTS | E |
| KKM002-3/2024 | Entrepreneurial and Innovative Development in Cultural Management | 4 ECTS | E |
[MAK12] Economy and market (for major in Cultural Management)
Objective of the module: The economy and market module builds understanding on the context of art organizations/actors seeing the art field as markets highlighting economic perspectives. Questions on marketing, finance and accounting, fundraising and customers/audience are reflected upon.
Upon completing the module, the student will be able to:
1. Demonstrate basic knowledge of economic and marketing issues;
2. Discuss thoroughly the intersection of creative industries with the rest of economy;
3. Understanding the specifics of culture in finance and marketing related issues;
4. Apply in practice the theoretical base of economy and marketing, taking into account the specific requirements of creative sector;
5. Perceive, analyze and find solutions for various finance and marketing related problems that emerge in cultural management practice;
6. Write marketing plans, sponsorship proposals and develop public relations strategies for cultural institutions, and apply practical skills and experience for their realization;
7. Display understanding of the economic and financial indicators, and the principles of budget planning and analyze them.
Upon completing the module, the student will be able to:
1. Demonstrate basic knowledge of economic and marketing issues;
2. Discuss thoroughly the intersection of creative industries with the rest of economy;
3. Understanding the specifics of culture in finance and marketing related issues;
4. Apply in practice the theoretical base of economy and marketing, taking into account the specific requirements of creative sector;
5. Perceive, analyze and find solutions for various finance and marketing related problems that emerge in cultural management practice;
6. Write marketing plans, sponsorship proposals and develop public relations strategies for cultural institutions, and apply practical skills and experience for their realization;
7. Display understanding of the economic and financial indicators, and the principles of budget planning and analyze them.
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| KKM003-1/2024 | Economy and Market | 4 ECTS | E |
| KKM003-2/2024 | Economy and Market | 4 ECTS | E |
| KKM003-3/2024 | Economy and Market | 4 ECTS | E |
[MAK13] Academic writing and critical thinking (for major in Cultural Management)
Objective of the module: The module on academic writing and critical thinking focuses to build knowledge and capabilities for the students engage in research, it builds students understanding on academic work, literature, the ways to evaluate the quality of academic research, as well as skills and ways of doing academic research.
Upon completing the module, the student will be able to:
1. Understand and apply various research methods;
2. Use appropriate research method to find, formulate and solve a practical or theoretical cultural management related problem or issue;
3. Review the results and formulate proposals for a given cultural management related research problem or issue;
4. Write about the methods, process and analysis results of cultural management research in English
5. Present and defend the thesis verbally in front of the jury.
Upon completing the module, the student will be able to:
1. Understand and apply various research methods;
2. Use appropriate research method to find, formulate and solve a practical or theoretical cultural management related problem or issue;
3. Review the results and formulate proposals for a given cultural management related research problem or issue;
4. Write about the methods, process and analysis results of cultural management research in English
5. Present and defend the thesis verbally in front of the jury.
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| KKM004-1/2024 | Academic Writing and Critical Thinking | 4 ECTS | E |
| KKM004-2/2024 | Academic Writing and Critical Thinking | 4 ECTS | E |
| KKM004-3/2024 | Academic Writing and Critical Thinking | 4 ECTS | E |
[MAK14] Leadership and communication (for major in Cultural Management)
Objective of the module: The module on leadership and communication focuses on the question encountered in leading and managing both in the context of organizations as well as projects. Both internal (within organizations) as well as outside (with stakeholders) communication perspectives are dealt with.
Upon completing the module, the student will be able to:
1. Demonstrate knowledge of the basic theories of organizational leadership
2. Apply in practice the various aspects of organizational leadership theories
3. Discuss the specific aspects and applications of human resources and volunteer management, creative approach to leadership and project management
4. Display good command of modern communication, negotiation and motivation techniques
5. Analyze practical leadership problems and issues in the field of cultural management, relate them to theories, and discuss the results both verbally and in written form
Upon completing the module, the student will be able to:
1. Demonstrate knowledge of the basic theories of organizational leadership
2. Apply in practice the various aspects of organizational leadership theories
3. Discuss the specific aspects and applications of human resources and volunteer management, creative approach to leadership and project management
4. Display good command of modern communication, negotiation and motivation techniques
5. Analyze practical leadership problems and issues in the field of cultural management, relate them to theories, and discuss the results both verbally and in written form
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| KKM005-1/2024 | Leadership and Communication | 4 ECTS | E |
| KKM005-2/2024 | Leadership and Communication | 4 ECTS | E |
| KKM005-3/2024 | Leadership and Communication | 4 ECTS | E |
[MAK15] Creation and Creativity. Creative Practice (for major in Cultural Management)
Objective of the module: This module allows students to gain knowledge and practical experience related to work within CCI domestically and abroad as well as inside the institution and on the freelance base. It enables students to understand the specificities of the field and practice of cultural management and strengthen their international networking proficiency highlighting the importance of work in multidisciplinary context.
Upon completing the module, the student will be able to:
1. Gaine specific knowledge and experience of working with creative people (musicians, visual artist, dancers, etc)
2. Demonstrate the knowledge of basic concepts of managing and leading creativity in creative industries
3. Explore, create and applie creative thinking process and tools in providing solutions.
4. Connect one's own disciplinary expertise to a wider multi-disciplinary team, network, research group, etc. through participation in inside or outside the institution project, conference, work practice etc.
5. Understand the activities of different cultural organizations, has been acquainted to environment, structures, objectives and problems of cultural organizations in Estonia and abroad.
6. Create real life contact with current cultural managers and entrepreneurs within the broader network of cultural managers across Estonia and beyond.
7. Undertake a field research in a short period of time in an international context on the topic related to broadly understood cultural management and society.
Upon completing the module, the student will be able to:
1. Gaine specific knowledge and experience of working with creative people (musicians, visual artist, dancers, etc)
2. Demonstrate the knowledge of basic concepts of managing and leading creativity in creative industries
3. Explore, create and applie creative thinking process and tools in providing solutions.
4. Connect one's own disciplinary expertise to a wider multi-disciplinary team, network, research group, etc. through participation in inside or outside the institution project, conference, work practice etc.
5. Understand the activities of different cultural organizations, has been acquainted to environment, structures, objectives and problems of cultural organizations in Estonia and abroad.
6. Create real life contact with current cultural managers and entrepreneurs within the broader network of cultural managers across Estonia and beyond.
7. Undertake a field research in a short period of time in an international context on the topic related to broadly understood cultural management and society.
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| KKM006-1/2024 | Creation and Creativity: Creative Practice | 4 ECTS | A |
| KKM006-2/2024 | Creation and Creativity: Creative Practice | 4 ECTS | A |
| KKM006-3/2024 | Creation and Creativity: Creative Practice | 4 ECTS | A |
[MAK16] Cultural Management in the context of today (for major in Cultural Management)
Objective of the module: The module takes a new perspective to cultural management focusing the societal challenges, reflecting on questions such as what is the role of art in solving societys grand challenges, using art in e.g. well being, city development etc. The focus is on building understanding and capability to manage interactions in between art and society understanding the current societal and ethical issues and concerns within.
Upon completing the module, the student will be able to:
1. Understand on the specificities relating to the art's societal impact and is able to discuss Social, economical, environmental impacts of arts and arts management in detail.
2. Understand the basic concepts of ethics as a moral philosophy, human rights with focus on the right to access to culture, and describe how human rights are reflected in the cultural managers and artists work.
3. Understand what values and how do they shape the decision making processes and guide actions in the cultural management field.
4. Aware of current ethical concerns in cultural management and society at large, understands the reasons behind them and can critically outline the implications of them.
5. Apply the conceptual and practical tools necessary to analyze, develop and manage activities with societal impact.
6. Understand positive ethical practices in arts management and can apply them on a theoretical and practical level.
Upon completing the module, the student will be able to:
1. Understand on the specificities relating to the art's societal impact and is able to discuss Social, economical, environmental impacts of arts and arts management in detail.
2. Understand the basic concepts of ethics as a moral philosophy, human rights with focus on the right to access to culture, and describe how human rights are reflected in the cultural managers and artists work.
3. Understand what values and how do they shape the decision making processes and guide actions in the cultural management field.
4. Aware of current ethical concerns in cultural management and society at large, understands the reasons behind them and can critically outline the implications of them.
5. Apply the conceptual and practical tools necessary to analyze, develop and manage activities with societal impact.
6. Understand positive ethical practices in arts management and can apply them on a theoretical and practical level.
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| KKM007-1/2024 | Cultural Management in the Context of Today | 4 ECTS | E |
| KKM007-2/2024 | Cultural Management in the Context of Today | 4 ECTS | E |
| KKM007-3/2024 | Cultural Management in the Context of Today | 4 ECTS | E |
[MAK17] Challenge Solving Report (for major in Cultural Management)
Objective of the module: The aim of the module is to capture the learnings on challenge solving process in a formalized manner. To engage student to reflect and analyze their learning journey and the challenge solving process and outcome in a holistic manner. Summarizing the knowledge gained during the semesters in a double diamond design framework format. The report builds on set of assignments and input from intensive learning sessions, online courses and individual work as well as discussions and input from mentor meetings.
Upon completion of the module the student will be able to:
1. Understand the process of solving cultural management challenges and connect cultural management content to the process of solving the challenge
2. Use double diamond model to work and plan the process for challenge solving
3. Use of various study and research contents and methods and can adapt them to his/her challenge solving.
4. Present the learning process, the solution(s) and how it/they were achieved with analytical, academic, and critical manner.
5. Defend and argument his/her choices with support from course materials and research.
Upon completion of the module the student will be able to:
1. Understand the process of solving cultural management challenges and connect cultural management content to the process of solving the challenge
2. Use double diamond model to work and plan the process for challenge solving
3. Use of various study and research contents and methods and can adapt them to his/her challenge solving.
4. Present the learning process, the solution(s) and how it/they were achieved with analytical, academic, and critical manner.
5. Defend and argument his/her choices with support from course materials and research.
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| KKM008/2024 | Challenge Solving Report | 2 ECTS | E |
[MAK10] Environment and context of culture (for major in Cultural Management)
Objective of the module: The aim of the module is to introduce the student to the foundations, processes and experiences of cultural management as a discipline, both academic and practice-based, its relations with other fields. Upon completing the module, the student will be able to:
The module will capture the following themes:
Introduction to cultural management
Cultural Policy
Comparative cultural policy
Cultural theory and history
Economics of Arts
Intellectual property law
Challenge view on environment of culture
LEARNING OUTCOMES:
1. Be aware of the current themes and developments related to the cultural management field and practice
2. Perceive the overlap and relevant discussions between cultural management and other disciplines;
3. Critically approach and contextualize when needed the practices of cultural managers (including oneself);
4. Demonstrate broad knowledge of the legal frameworks and regulations of culture and arts, particularly in Estonian-European context;
5. Display knowledge of the basics of cultural policy and regulations and follow the influence of political processes on the practices and structures related to cultural management;
6. Discuss and potentially contribute to the developments of creative economy (and other relevant economic constructs), local and global strategies
7. Be fluent in current research in cultural management, development of new concepts and their implication on education and practice
The module will capture the following themes:
Introduction to cultural management
Cultural Policy
Comparative cultural policy
Cultural theory and history
Economics of Arts
Intellectual property law
Challenge view on environment of culture
LEARNING OUTCOMES:
1. Be aware of the current themes and developments related to the cultural management field and practice
2. Perceive the overlap and relevant discussions between cultural management and other disciplines;
3. Critically approach and contextualize when needed the practices of cultural managers (including oneself);
4. Demonstrate broad knowledge of the legal frameworks and regulations of culture and arts, particularly in Estonian-European context;
5. Display knowledge of the basics of cultural policy and regulations and follow the influence of political processes on the practices and structures related to cultural management;
6. Discuss and potentially contribute to the developments of creative economy (and other relevant economic constructs), local and global strategies
7. Be fluent in current research in cultural management, development of new concepts and their implication on education and practice
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| KKM001-2/2024 | Environment and Context of Culture | 4 ECTS | E |
| KKM001-3/2024 | Environment and Context of Culture | 4 ECTS | E |
| KKM001-1/2024 | Environment and Context of Culture | 4 ECTS | E |
MB SUPPLEMENTARY PRACTICAL STUDIES RELATED TO THE SPECIALISATION
[MBE01] Freely chosen courses for international students (for major in Cultural Management)
Objective of the module: The aim of the module: Elective courses allow students to shape their education based on personal preferences and acquire advanced knowledge and skills in areas of interest.
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| ÜAK627/2024 | Estonian Culture and Language for International Students | 3 ECTS | A |
MC COURSES RELATED TO MUSIC THEORY, MUSIC HISTORY, PEDAGOGY AND GENERAL STUDIESMUSIC THEORY, MUSIC HISTORY, PEDAGOGY AND GENERAL STUDIES
MD MASTER'S DEGREE EXAMINATION/MASTER´S THESES
[MDT01] Master´s Thesis (for major in Cultural Management)
Objective of the module: The aim of the module is to write and defend publicly a research thesis related to the field of cultural management. The research process aims at promoting the student's critical thinking and generalizing skills, as well as argumentation capacities. Upon successful defense of the thesis, the student will be awarded Master's degree.
Upon completion of the module, the student will be able to:
1. Investigate practical and theoretical issues related to cultural management, and apply appropriate scientific methods;
2. Review results and make proposals for given research issues and problems;
3. Discuss in written form the methods, process and analysis results;
4. Present the thesis and its results verbally, and defend it in public.
Upon completion of the module, the student will be able to:
1. Investigate practical and theoretical issues related to cultural management, and apply appropriate scientific methods;
2. Review results and make proposals for given research issues and problems;
3. Discuss in written form the methods, process and analysis results;
4. Present the thesis and its results verbally, and defend it in public.
| Subject code | Subject name | ECTS | Grading type |
|---|---|---|---|
| MAG069/2024 | Master's Thesis | 30 ECTS | T |
ME
[ME01] Freely chosen courses
Objective of the module: Freely chosen courses allow students to develop their educational pathways according to their personal preferences and to acquire in-depth knowledge and skills in areas of interest. Freely chosen courses can be chosen either form the catalogue of EMTA or other colleges/universities
Student who has chosen and completed elective courses:
- is able to apply the knowledge and skills acquired in the context of the elective subject in problem-solving and overcoming practical challenges.
- can set goals, plan time and resources, and implement various learning strategies and techniques to support the learning process.
- is capable of developing versatile skills and competencies through elective courses and effectively preparing for various areas of life.
Student who has chosen and completed elective courses:
- is able to apply the knowledge and skills acquired in the context of the elective subject in problem-solving and overcoming practical challenges.
- can set goals, plan time and resources, and implement various learning strategies and techniques to support the learning process.
- is capable of developing versatile skills and competencies through elective courses and effectively preparing for various areas of life.
| Subject code | Subject name | ECTS | Grading type |
|---|
